What products would fit where in the boston matrix - which would be problem childs, stars, cash cows and dogs?Hoiles crisps case study AS business question!?
I too am sitting this examination Thursday morning, which to be honest i am crapping myself about. My advice would be to avoid spending too much time revising the boston matrix because it will most likely only come up on section A of the paper which is irrelevant to Hoiles crisps. It is highly unlikely that you will be asked to categorise the crisps into the areas of the boston Matrix. Try brainstorming lengthy exam questions as they play a big part in the paper. I have a feeling that pricing strategies will crop up, but don't take my word for it.Hoiles crisps case study AS business question!?
There isn't enough information to work this out, it doesn't tell you the market share of each product or the growth of the market, but this site is helpful: http://www.obolynx.com/educator/info/ocr鈥?/a>
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